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Chivas USA announce sponsorship with Corona

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BY ADAM SERRANO

Changes are in the air for Chivas USA.

New Coach, new General Manager, a host of new players and now a new sponsor.

Chivas USA announced on Tuesday an agreement with Groupo Modelo, a Mexican beer conglomerate. The agreement will lead to the Corona Extra logo taking a prominent place on team apparel. It is the second time that a beer company has sponsored a Los Angeles team in a prominent way. Budweiser had a prominent place on the jersey sponsorship of the Los Angeles Galaxy in the past.

Chivas USA will unveil the sponsor officially at an event in Downtown Los Angeles on February 16th. 

What do you think of the sponsorship? Hoping to see Corona girls at Chivas USA matches?

Share your thoughts below.

44 comments
  • RK

    I guess they couldn’t put their better beer, Negra Modelo, on the shirts. Heck, we’re going to have enough trouble with “Bimbo”.

    Nice sponsor, though…

    Like

  • CACuzcatlan

    Doubtful. Like the article says, the Galaxy had Budweiser on their jersey in the pre-Beckham days.

    Like

  • Sgc

    It was always hard liquor, not beer. As Ives said, back in the day the Budweiser logo was on a team shirt (though they didn’t do the front-and-center sponsorships back then).

    Like

  • CACuzcatlan

    Is this not a shirt sponsorship?

    “The multiyear agreement will see the logo of Corona Extra, the leading brand in Mexico and the top imported beer in the United States, on Chivas USA team gear, as well as having a significant and visible presence at Chivas USA’s home games and other events”

    They seem to avoid saying it will be on the front of the shirt.

    Like

  • Starks In Tampa

    More money for the team and the league is good. However, I do not condone the drinking of alcohol or approve of it so I could careless.

    Like

  • Edwin

    I think it’s a sure bet that is a shirt sponsorship. I don’t think MLS is going to do what the teams in Mexico have done with their Jerseys where there is like a Soda, a Beer, a dairy brand, a bread, a bank and a random product on just about every jersey?

    Now, if only we could get FC Dallas, Colorado and maybe even KC a sponsor? I am sure New England would follow suit eventually? Oh and I guess Chicago and Columbus need to find new deals, heck even the 2 new teams are coming in with a sponsor and I’m sure Montreal will too!

    Like

  • Chris

    They want you to drink more in case the team falls on its face out of the gates this season. ;)

    Like

  • jonk

    Yeah, my first impression from what’s been written is that it might be on training gear but not on the gameday kits.

    Like

  • Steve C

    1919 called, they need you to sign the 18th Amendment to the US Constitution when you have a chance.

    Like

  • Petaluman

    The leaked images from a week or two back looked pretty sweet providing they were accurate.

    Like

  • jonk

    If it’s such a sure bet why didn’t they say that? And nobody is suggesting they’ll have multiple sponsorships on the shirt. However, many MLS teams have sponsorship partnerships with more than one company.

    Like

  • Petaluman

    Leaked images of the new kit that is….If true one of the better kits in all of MLS IMO.

    Like

  • Usanchezfe

    It’s a jersey sponsor as well. Visit the Chivas USA facebook page and you will see Corona on the front of the training gear they are using in preseason camp.

    Like

  • b

    How many MLS teams does that leave without a shirt sponsor? Hopefully the others get one soon…

    Like

  • Colin

    Good for Chivas USA, and this is coming from a Galaxy fan. I know they had problems with jersey sponsorship after Comex backed out last year. I hope NE, Colorado, KC, Dallas, Chicago, and Columbus feel real silly right about now. A team in disarray like CUSA manages to get a shirt deal done and those lousy FOs can’t? Shame.

    Like

  • Mohammed

    Don’t kid yourself. Major beer corporations do their fair share of scamming and pushing.

    Up the Micro Brews!!!

    Like

  • Tyler

    Well, I believe InBev owns a big share of Corona’s parent company, so it’s not really competition.

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  • Tyler

    No, it’s definitely on the gameday shirt. There were some leaked images of both home and away kits a few weeks ago with Corona on the front.

    Like

  • ELAC the AOLA drummer

    Actually Budweiser owns 50% of Grupo Modelo. Which I agree is a better beer.

    For all you haters, the shirt has been avaialbe on http://www.Footballshirtculture.com thanks to me.

    In regards to the MLS rule on Beer sponsors on jerseys, that agree with budweiser ended on 12/31/2010.

    Man, you people know nothing about Chivas USA. You call yourselves MLS fans? :)

    Like

  • BenH

    FCD is in talks with multiple companies and should announce something before the season starts.

    3-0

    Like

  • JoshC

    Dang, did that just come out? I bet you $100 people in Philly are gonna complain and say they won’t buy it. Oh and also, women are going to say they’re offended, but I bet the Union FO will say they focus grouped it and found no problems. Mark my word.

    Like

  • Colin

    Yeah, they all say that. New England and Colorado have “been in talks” for YEARS with various companies. I’ll believe it when I see it.

    Like

  • Colin

    I don’t see the part where they mention being the Galaxy’s PDL team? Is that on the spanish site?

    Like

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