SBI unveils new logo

SBI unveils new logo


SBI unveils new logo



After more than five years, Soccer By Ives is undergoing some changes to the identity of the site you have come to know over the years. As you know, SBI underwent a re-design last year, and now we are on the verge of the next steps in our evolution as a soccer news website.

Above is our new SBI identity, a logo designed in conjunction with Rich Levy and Skye Dillon. Levy is a veteran of the American soccer community, having served as the original creative director for MLS during the league’s formative years before launching 343RLP+ creative group. Among his design work is the All-Star trophy, the current MLS logo and team logos for teams ranging from Toronto FC to the Houston Dynamo to Real Salt Lake and FC Dallas.

Dillon, a branding expert in the greater New York City area, has had the opportunity to create premier sport identity initiatives since 2004. Dillon and Levy also worked on the new name and number designs for all MLS uniforms for the 2013 season.

After a year of working on the design for the new SBI logo, we have come up with a look that incorporates our original logo look with an updated and more modern take on the ideas behind SBI’s mission, which is to bring you the world of soccer with an American voice.


More from

More SBI