Adidas releases 2014 World Cup ball, Brazuca

Adidas releases 2014 World Cup ball, Brazuca

World Cup 2014

Adidas releases 2014 World Cup ball, Brazuca

BrazucaAdidas2WorldCup2014 (Adidas)

By DAN KARELL

Say hello to the brazuca.

Adidas revealed the design of the 2014 World Cup ball tonight in a ceremony in Rio de Janeiro as the World Cup draw approaches this Friday. The name “brazuca” is reportedly an informal local term to describe the Brazilian way of life.

The ball uses the some of the same technology from the UEFA Champions League match balls as well as from the Euro 2012 and Confederations Cup match balls. However, the brazuca uses what Adidas calls “a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure (that) will provide improved grip, touch, stability and aerodynamics on the pitch.”

What do you think of the design?

Share your thoughts below.

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