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MLS- Orlando City

Orlando City unveils new official MLS logo

Orlando City logo

By MIKE GRAMAJO 

Orlando City SC finally have a new logo to go with their 2015 inaugural Major League Soccer season.

The Orlando Sentinel first reported on Tuesday morning OCSC’s newest crest, which features a one-headed golden Lion with 21 flares around it that represents the Sunshine State while also representing Orlando City as the 21st expansion franchise in MLS. The color purple surrounds the lion while ‘Orlando City’ is inscribed in white lettering beneath.

The logo was initially revealed to club employees on Monday afternoon in a private party in downtown Orlando, and it was designed by Orlando City season ticket holder David Brotherton, who beat out other local design firms in an open competition.

Along with the logo unveiling comes a re-branding campaign that the club will carry on for about month, featuring painted murals on the side of seven privately owned buildings around downtown Orlando.

OCSC are expected to kick off their inaugural season in MLS in less than a year from now, playing the entire 2015 season in a refurbished Florida Citrus Bowl after experiencing delays building a soccer-specific stadium.

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What do you make of the new logo? Like the new logo or did you like the old one better?

Share your thoughts below.

100 comments
      • Hogatroge

        It looks much better on the kits!

        I was worried how a purple background would look against a purple kit, but when the crest isn’t a patch, it looks awesome.

        Like

      • Alex H

        @ Hogatroge. Are you an Orlando local? Does the lion have some local connection or was it selected for its general coolness?

        Like

      • Phlub

        Fine with the lion. The type is anything but classic/clean. Way too much little stuff going on, especially at that scale.

        Like

      • SecretSquirrel

        Orlando Lions were originally an American Soccer league team and then a USISL team. It also has reference to the British ownership of the team.

        Like

  • formerlyanonymous

    The marketing department nailed it. So much nicer than the old one.

    Like

    • KP1935

      Actually the season ticket holder nailed it, his design beat out local design firms.

      Like

    • g-dub

      Yep. Well done OCSC. Everything from this club far demonstrates that they ‘get it’.

      Like

    • The Imperative Voice

      Amateur hour, he forgot the mouse ears. M-I-C…..K-E-Y…….

      Like

    • Adam

      The mane is actually a reference to the sun since Florida is the “Sunshine State”. Also, there are 21 “flames” to represent the 21st MLS team…

      Like

      • ZTom

        “”BUT WHERE IS THE SOCCER BALL!?””

        But, where are the dollar signs? That’s what this is all about,
        MLS Ponzi, Inc. If it’s not a classic ponzi, then MLS is still a pyramid scheme. We won’t know which until it goes belly-up.

        Also, what’s up with all the Brits and this “Orlando City” lol?
        Adrian Heath brit coach, Phil Rawlins brit “President” lol.

        I gather that MLS isn’t for american kids as the league is over 60% foreign players (documented by me in earlier thread at start of MLS season), but now it’s about foreign ownership too.

        Like

  • Felix

    Classic and clean – personally, I’m not a big fan of purple – but OCSC would be the first team to rock that color, so it works.
    One question, does the lion have any special significance or correlation to that area of Florida or Orlando?

    Like

    • Reid

      Lions used to be plentiful in the area until Ponce De Leon and all of his cronies landed and hunted them to extinction

      Like

      • KingGoogleyEye

        Are you thinking of mountain lions? (which do not have manes)

        Like

    • 407

      There is a modest soccer history in the city going back to the early 80’s, with a few different iterations of clubs named “Lions”. They played in the dark ages between NASL and MLS, following the implosion of the original NASL in leagues such as the NPSL, ASL, and USSL among others. Supposedly, when MLS was opening in 1996, Orlando was going to be one of the original expansion sites and would have been affiliated with Tottenham Hotspur with the local club being named Lions. But the Orlando Magic didn’t want it, so it never happened.

      Probably all for the best, but no, the name has nothing to do with Disney.

      Like

  • Nick F

    I like it … definitely clean and crisp. It also reminds me a little of UNAM Pumas logo as well.

    Like

  • Jim

    Great job by David Brotherton. It looks even better on the jersey. If you’re going to go with purple (which I’m ok with, since it’s a new scheme in the league) you’ve got to keep it simple and classic. And he’s done exactly that.

    Like

  • Barney Rubble

    Dig it! Very classy. (I dream of a day when NO club logos in any league contain flying soccer balls or mascots with enraged facial expressions.)

    Like

      • Increase

        Those are clearly volleyballs on the Chelsea Crest!

        Like

      • Lemmmmmmmmmy!!!

        He said “flying” soccer balls. See US Soccer logo and almost any cornball lower division logo. Nice try, though.

        Like

  • Rory

    Looks like a NFL logo forced onto a crest. Or one of those generic logos you find in FIFA video games for “create-a-team.” Nothing about it stands out as soccer related or anything that anyone associates with Orlando… except maybe the Lion King/Disney. Purple and Gold will be a refreshing change for the league though.

    Like

      • Ian

        Or maybe just a polaroid picture of a sad zoo lion chewing on a deflated soccer ball?

        Like

    • Falls City Outlaw

      Why do we want it to look soccer related? I’m glad it represents the club, not some vague concept of “soccer.”

      Like

      • The Imperative Voice

        What club do they have independent of soccer? It’s not like this is some Barca type club with multiple sports and an actual club to join as a member (after three years proving your bona fides). It’s a one sport pro franchise that doesn’t exist except on paper yet.

        Like

      • 407

        It only exists on paper yet… but it’s proved its bona fides for three years?

        Bona fides proven only on paper, then?

        Results and championships in the lower division would beg to differ, and splitting hairs between the lower division and MLS and the MLS-era logo do not count.

        Like

      • Paul

        I’ve been saying for years the Steelers need to get some footballs in their logo, or no one would recognize who they are.

        Like

    • KingGoogleyEye

      Rory: a team crest is supposed to represent the team, not the city or sport. This crest is immediately recognizable.

      Like

      • Rory

        KingGoogleyEye: plenty of teams make their crest represent their city as the city is kind of a key part of the team’s culture and all. Think the Roses on Portland’s crest, Seattle’s Space Needle, the mountains on the Rapids, etc. Sure, there are some that don’t represent the city and most of them are the worst ones in the league (San Jose’s old one and San Jose’s new one, for example).

        I’m just saying a Lion could have represented any team in any city in the country, nothing about it says Orlando or Florida or anything except “hey, a lion!” That’s why it is generic. It could represent any team you wanted to call the lions, be that an NFL team or a youth soccer team. Or better yet, it kind of looks like a bank logo or a tanning bed salon’s logo.

        The only thing that stands out at all is the fact that the A and the N have been crammed together a bit and frankly that’s more annoying then anything else.

        Like

      • kevino

        You haven’t suggested any better alternatives. You’ve just shit on someone elses work.

        Like

      • KingGoogleyEye

        Wow, and to think that my comment last week got stuck in moderation because I used the word “j-e-r-k.”

        Like

      • foooo

        Rory, you’re wrong. The Earthquakes’ former crest incorporated the symbol of the city of San Jose:

        But hey, keep beating your drum. Everybody loves a broken record.

        Like

      • 407

        This is fascinating.

        What, in your view, would succeed at, “…make[ing] their crest represent their city as the city is kind of a key part of the team’s culture…” for the city of Orlando?

        I’ll help you out a bit: anything even remotely touching theme parks and that stuff would be completely DOA.

        Like

  • Jim

    Are you kidding me? What a horrible logo, I mean purple, really? And what is with the lion, has nothing to do with Orlando! Should be a picture of Disney or outlet malls!

    …just kidding. Orlando nailed this one. Excellent job, classy logo. Well done.

    Like

  • IndyElevenFan

    Nice job. I only have one observation. Current logo has red in it (for the mane). Would’ve been nice to see that incorporated for the outside stripe of the crest (currently white) and added a built in away kit color or alternate. I have a feeling that somewhere down the line they’ll add it, but for now, excellent job.

    Like

  • fischy

    Of course, what’s missing is any reference to rising ocean levels that will leave much of Florida, Orlando included, under water in a century.

    Like

    • The Imperative Voice

      So you put the lion on water skis when it happens. Geez, tough crowd. =p

      Like

      • 407

        This is why we briefly had Manatees… on April 1st.

        Someone suggested a weeping polar bear floating on an ice cube wearing a t-shirt reading, “The science is settled so you’re not allowed to talk about it anymore.” and paddling his ice cube with a pair AGW hockey sticks, but it was a bit too busy to fit it all into the logo.

        Like

  • oopstheydiditagain

    Wow, this would have been really cool in 1976… I’m just glad this isn’t my team. Purple and Yellow ? Gross. A lions head inside of a giant sunflower surrounded by purple. Who is going to be the first DP Alex Morgan ?

    Like

      • Paul

        Best looking, I’ll give you that. As for best… well, there’s some high school boys team defenders who are faster and could shut her down.

        Like

  • Paco

    Excellent. Classic and modern at the same time.
    No flying soccer ball.
    Great job.

    Like

  • StevenX

    Hideous and boring. I’m thinking Coach Heath got a check from Disney for this. Looking forward to Princess Jasmine Stadium.

    Like

  • KingGoogleyEye

    “it was designed by Orlando City season ticket holder David Brotherton”

    Are you hearing that NYCFC?

    Great job Orlando—you’re doing every stage of this thing right.

    Like

  • NASL to El Paso tx

    First of all the color Purple, a color need by MLS teams and I’m tired of blue, red, white being used in the league and finally MLS gets purple.
    Second of all, simple image inside the badge but the badge couldn’t of been a little better. For instance, Montreal, rsl, San Jose, Dallas, crew all have the same badge design but luckily Orlando has the best inside the badge design.
    As for the name, simple and classy, Orlando city, and not Columbus crew and they will be know as the lions of MLS.
    Hopefully new expansion teams, will not use blue, red, white, think outside the badge and not use a badge crest or circle crest and their name will not be put together with their identity, like San Antonio scorpions, Columbus crew and LA2 will learn from MLS 3.0
    How about San Antonio river city, Los Angeles united since their is only one united in MLS now, Boston strong fc.
    As for colors open for business in MLS, you got silver, pink, black, bronze, gold, some other kind of green and orange, yellow, brown.

    Like

    • EspinDOHla

      This

      I don’t understand people complaining about purple. Way too many red/blue schemes.

      Like

    • MLS_Soccer_Talker

      Boston Strong FC…..Are you serious??!!! ROFL. RIDICULOUS!!!!

      Like

  • Nic D "the TX 2 Stepper"

    Only one “tweet” I would make is to make the outer Purple Trim GOLD

    Really clean design nonetheless!

    Like

    • AMP

      I think darker colors are better for outside borders, but I’d have to see it.

      I think I would like to see a white background, with gold inner trim and purple outter trim, purple lettering, and purple in the negative spaces of the gold lions head. Tried it real fast in MS Paint unsuccessfully, could look bad, and they probably wanted more purple.

      Like

  • Dani

    I’m all for hiring the handicapped, but the slacker who stole this from a Disney ad should have his training wheels taken away before he kills again. My dog could pass this logo. Just another ploy to milk the fans. Embarrassing.

    Like

    • Chris

      1. I’d love to see your better design?

      2. This is a ploy to milk fans? Can you explain that?

      I’m assuming no to both questions though. Hope mom has your dinner ready soon.

      Like

    • 407

      Please have your dog contact Orlando City SC’s front office and set up a time when your dog can send in all of his designs. Just please make sure your dog’s designs are standard digital files, not sketches using bits of kibble and urine. Adidas has moderately strict files spec requirements and it’d be quite difficult to produce the 2015 MLS jerseys from files composed of deceased squirrel fur and turds.

      Thanks.

      Like

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