Sunday doubleheader sets new MLS broadcast viewership record

Sunday doubleheader sets new MLS broadcast viewership record

Major League Soccer

Sunday doubleheader sets new MLS broadcast viewership record

Photo by John Rieger-USA TODAY Sports

Photo by John Rieger-USA TODAY Sports

Major League Soccer set a new broadcast viewership record on Sunday thanks to some clever programming in partnership with the NFL and FOX.

FOX Sports announced via press release on Tuesday that the split-national MLS broadcast on FOX on Sunday, the 18th, had a total viewership of 1,298,000, the highest the league has ever recorded on any network in 12 years.

Through a clever partnership with the NFL, viewers in the 1:00 PM ET game NFL markets saw their matches followed with a 3-3 draw between Toronto FC and the New York Red Bulls, while viewers in the 4:30 PM ET game NFL markets saw that match preceded by a 2-2 draw between Sporting Kansas City and the LA Galaxy.

The partnership marked the first time in the league’s 21 seasons that a network partner televised matches from two different leagues on the same network at the same time.

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