By DAN KARELL
In a public unveiling in Manhattan, New York City FC introduced the club’s inaugural badge.
The badge, inspired by defunct New York City subway tokens and designed by Rafael Esquer of Alfafa Studios, was selected by fans in online voting between March 10-13 on NYCFC’s website. The logo was unveiled in the presence of NYCFC head coach Jason Kreis, sporting director Claudio Reyna, and Chief Business Officer Tim Pernetti at the Adidas Store in New York Ciry.
“Given the significance of a club’s badge and what it means for a team’s identity, it was important for us to have our fans included from the beginning—a commitment that we’ve made from the start,” Reyna said in a statement. “Thanks to the the voice of our fans, we feel that we have a design that truly represents our club and our city.”
NYCFC are expected to begin their life as a Major League Soccer club a little less than a year from now, joining Orlando City SC as the league’s 20th and 21st teams.
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