Crew to unveil new brand and logo on Oct. 8

Crew to unveil new brand and logo on Oct. 8

Major League Soccer

Crew to unveil new brand and logo on Oct. 8


FedericoHiguainColumbusCrew2-TorontoFCMLS2014 (USATodaySportsImages)

Photo by USA Today Sports Images


The Columbus Crew’s foray into the future will begin before the end of the 2014 Major League Soccer season.

In an email sent out to fans, the Crew announced that they will be revealing their new brand and logo design at an event on Oct. 8. The announcement invites the fans to save the date, and will likely be similar to their jersey release last March, where fans were able to attend the ceremony.

The news comes just four days after the club hired a new president of business operations, Andy Loughnane, who will work under Crew chairman Anthony Precourt and alongside head coach Gregg Berhalter.

Precourt mentioned in multiple interviews during the last offseason that the Crew would have a new logo and would be re-branded ahead of the 2015 season, though since the current MLS season began, Precourt had shied away from stating when the new logo and brand would be announced.

The Crew are expected to announce more details about where the ceremony will be held in the coming days.


What do you think of this news? Excited to hear that the Crew’s new logo will be out before the end of the season? Sad to see the current design and brand go?

Share your thoughts below.

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