By FRANCO PANIZO
Out with the old and in with the new.
After nearly two decades with essentially the same look, the Columbus Crew are set to unveil their new logo and brand on Wednesday night. The Crew’s name will remain the same, but much of the rest will change as the club attempts to capture a bigger audience in Columbus with a brand evolution.
The club will live stream the event on its website at 7:45 p.m.
The Crew have been promoting this new launch for weeks now, doing so through street ads, digital billboards and social media campaigns. There has been much speculation as to what the new brand will look like, but the club is hoping it helps to usher in a new era that builds on the success achieved in the first 18 years of its existence.
Columbus is currently try to cement its place in the postseason. The club holds a three-point lead over Toronto for the fifth and final playoff spot in the East.
Are you excited for the Crew’s new brand launch? What do you think the new logo should look like? Do you see Columbus making the postseason this year?
Share your thoughts below.