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LA Galaxy, AEG set to invest $15 million into improvements for StubHub Center

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Photo by Jayne Kamin-Oncea/USA TODAY Sports

 

By RYAN TOLMICH

The LA Galaxy have had a reputation for trying to be the league’s biggest and best, and the club is now hoping to bring that idea to portions of their stadium.

The club announced Thursday that the StubHub Center will undergo $15 million worth of improvements, including a brand new LED video board that will become the largest of its kind in MLS. The board, which will measure 5,100 square feet, will be located in the stadium’s north end and will rival most of those seen in NFL stadiums.

“Our company philosophy is to reinvest in our core assets and these improvements will help to maintain the StubHub Center’s status as one of the best and most state-of-the-art facilities in North America,” said Dan Beckerman, President and CEO of AEG, who owns the club. “When our team devised the plan for these enhancements, our focus was on improving the facility for our fans, our players and our sponsors.”

In addition, the improvements will see additions to merchandise shops, concourses and the player tunnel, as well as new facilities for both the academy and LA Galaxy II.

“These additional resources and investments speak to Mr. Anschutz’s and AEG’s continued commitment to the Galaxy, our first team, our facility, our player development program, and our fans” said Chris Klein, President of the LA Galaxy. “These innovations place the Galaxy at the forefront of player development and fan experience. The commitment to our fans includes a 14% average decrease in 2015 Season Ticket prices. This well-rounded investment maintains the LA Galaxy’s status as the best club in North America, on and off the field.”

The Galaxy will finish up their regular season Saturday in Seattle before returning home for the Western Conference Semifinals in November.

What do you think of the proposed improvements? Where does StubHub Center rank among the league’s best stadiums?

Share your thoughts below

Comments

    • Rebrand No. Although they to bring back the original home kit. Red on White Hoops. Red on Red Hoops is idiotic and goes against the team nickname and team brand.

      Stadium.. Good luck. If the Tax payers were not willing to spend tax dollars on the other football team. They Definitely will NOT on poor FCD. Also the Hunts are cheap. So no. Not gonna happen.

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  1. Seeing as how you’re spending $15 mil on Stub Hub, could we have $7 mil for BBVA Compass? After all, you do own 1.2 of us

    Sincerely

    Orange Headed Stepchild

    Reply
  2. AEG and LAG know the battle that they are about to face if LA2 moves in downtown, and they are making a prudent investment to spruce the joint up (not that it’s falling apart)

    Carson is a tough location — It is great for South Bay residents (have lived in Redondo Beach and it’s great from there), and anybody coming from OC, but for most everybody else in LA a downtown locatation (such as that being pursued by LA2 at Exposition Park) is considerably more convenient, and also offers easy access to public transit (there is a train station right there).

    As an example, I currently live in the San Gabriel Valley (where there are still tons of Galaxy fans and season ticket holders stemming back to the Rose Bowl days), and I took the train from Pasadena to watch USC-Colorado in Expo Park last weekend. 25 minutes total for round trip cost of $3.50 (no $15 for parking, and no headache getting out like I’m used to at SHC).

    I’m a Galaxy fan from the beginning and I’ll stay that way, but the reality is there is a large chunk of LA who will clearly prefer a downtown location. I’d imagine LAG will be increasing their marketing focus on OC in the coming years, while hoping to maintain their existing fanbase through imrpovements like these.

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  3. “The commitment to our fans includes a 14% average decrease in 2015 Season Ticket prices. ” – big fan of this!

    will be interesting to see how post-LD LAG looks. wonder how long until LAII starts to pay off.. good to see the owners are investing.

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    • Totally agree with you. I have a feeling that if a franchise is not awarded soon for the LA NFL team, AEG may go ahead and build Farmer’s Field and use it for the Galaxy. The Stub Hub Center? Well if you were going to sell your old house (to lets say. LAMLS#2,) you would probably, do some improvements, clean it up, put in some new landscaping and paint, and maybe throw in a big screen TV to the new buyer.

      Just sayin….

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  4. Its about time but why not pursue a new stadium location, given that during college hours galaxy can not open the whole stadium during the week for a game. Why not even remodel the whole stadium, its old school and if TFC can can go balls out, why galaxy. Do something similar to what real madird and barcelona plan to do to their stadium.

    Its los angeles and Hollywood, might as well represent the whole nine yards before the new LA team comes.

    By the way, if los angeles2 get their own sss around downtown LA and some NFL team gets their NFL stadium, doesnt this make galaxy look dumb by not going for another stadium before them.

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    • “Do something similar to what real madrid and barcelona plan to do to their stadium.” You’re drunk, El Paso. Those stadium seat near 100,000 each. How is the SHC even on the same planet, conversationally speaking? I love my Galaxy, but it’s not.

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      • I don’t mean 100,000 seat stadium. Get your head out of the dumpster, I mean stadium design, similar renovation 🙂 not size.

        As may matter of fact, japan and Korea have small soccer stadiums with very nice design, not like MLS stadiums. I don’t know about china but japan and Korea have small to medium stadiums which really nice unique design.

    • OK…but they aren’t in Texas, they are in California…in other words where would they build it? If they did build a new stadium they’d have to be renamed the OC Galaxy or IE Galaxy.

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  5. That’s awesome, but how about you get together with CSUDH and come up with a solution to parking so that midweek game (read CCL) attendence doesn’t have to be limited.

    That gripe aside. Yes, improvements are exciting.

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  6. Its about time but why not pursue a new stadium location, given that during college hours galaxy can not open the whole stadium during the week for a game. Why not even remodel the whole stadium, its old school and if TFC can can go balls out, why galaxy. Do something similar to what real madird and barcelona plan to do to their stadium.

    http://www.barcelonayellow.com/images/stories/barcelona_sports/540x285_new_camp_nou.gif

    http://static.goal.com/214800/214837_gallery.jpg

    Its los angeles and Hollywood, might as well represent the whole nine yards before the new LA team comes.

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  7. The Galaxy continue to be one of the leading franchises in MLS. Great move that is forward-thinking as opposed to reactive. Will also make the Stubhub Center much more attractive for other events as well.

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  8. Whats the point of investing $15 million when they are limited to 7,000 tickets on weekdays?

    Why doesnt AEG save the money for a better investment in a downtown stadium since the LA rams will be playing near hollywood.

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    • This is good PR for the fans but this is the same as someone buying a new tire for their car just because the only one is bad. They are basically investing in their car. Most of this $15m might be going towards improving the basic stuff like parking or any other basic stadium maintenance or upgrades

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      • And big ass screen, which is something we’ve needed for years. $15 million really isn’t that much money in the context of sports, but I’m happy AEG is making some much-needed improvements.

      • +1 That’s a nice new toy, that will def be appreciated. Watching replays on that clunky old thing is quite sad.

    • Just in case you aren’t aware of this eQeki, Hollywood and Hollywood Park are in two completely separate locations. The location rumored for the football stadium is in the city of Inglewood next to the Forum and Hollywood Park.

      I used to live in Inglewood, and it is only a 20 to 25 minute drive from Stub Hub Center. Driving from Downtown L.A. to Stub Hub also isn’t very far at all; it is roughly the same drive. If there is one thing people in Los Angeles don’t mind doing, it is driving. It is deeply rooted in our culture. For all the complaining about traffic, people still love to drive and we are used to driving long distances. What some might consider long-distance doesn’t even seem very far to us, and as I said, Carson is not far from Downtown L.A.

      I rather drive to Stub Hub in Carson than have to go to a downtown Los Angeles stadium. Traffic in downtown sucks; Carson is less annoying.

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      • Preach, brother. I agree with everything you said. I live in north Orange County and don’t mind the drive to Carson at all. Games are usually on weekends, so traffic on the 91 is nil. If, however, the Galaxy moved to downtown LA, everyone in OC would have to take either the 5 or the 405/110, all of which are ALWAYS jam packed on weekends for no apparent reason.

        Carson is a fairly central location. DTLA and Valley fans gripe the most, but Carson closer to the Valley than it is to Irvine or Corona, and plenty of fans come from south OC and the IE. Metro LA is just one huge, sprawling landscape, so no matter where the team plays, some fans will drive farther than others. At least Carson in “freeway close” to most.

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