By RYAN TOLMICH
With the 2014 World Cup in the books, FIFA has now turned its attention toward the tournament’s next incarnation.
The official logo for the 2018 World Cup was unveiled Tuesday by Russian astronauts at the International Space Station. The new emblem was simultaneously projected onto the Bolshoi Theatre in Moscow, the city in which the final will likely be held.
“The emblem is the visual representation of the tournament,” said the chairman of the Russia 2018 LOC, Vitaly Mutko, last week. “Winning the right to host the FIFA World Cup was a dream come true for millions of Russians. To creatively capture the essence of this remarkable historic moment inspiration was drawn from both Russia’s rich artistic tradition and its history of bold achievement and innovation. I hope that fans around the world will appreciate and love the Russia 2018 emblem.”
“I’ve witnessed 10 World Cups,” said FIFA president Sepp Blatter. “The first one I experienced first-hand was the 1954 World Cup in my homeland Switzerland. The launch of the emblem is a wonderful event to kick things off and I’m certain that the World Cup will be a success here in four years.”
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