In a big boost for women’s soccer in the U.S., the NWSL has announced a major new broadcasting deal.
The league has inked a bid new broadcasting a sponsorship deal with A+E Networks, a joint venture between The Walt Disney Company and Hearst, that will see the two launch a joint venture called NWSL Media. The new deal gives A+E global broadcasting and sponsorship rights, as well as production of league game telecasts, and live streaming and digital platforms.
Included in the deal is an agreement to make Lifetime the official sponsor of the league and its official broadcast partner. This will allow Lifetime to broadcast a weekly NWSL Game of the Week at 4 p.m. ET on Saturdays with a pre-show starting at 3:30 p.m. ET. NWSL Media is still negotiating live streaming deals.
“As a former college athlete, I know the importance of sports in the lives of women and girls and I couldn’t be more thrilled to join forces with NWSL and U.S. Soccer to ensure professional women athletes are elevated as the entire country can watch and be inspired by their strength and athleticism,” said Nancy Dubuc, President and CEO of A+E Networks.
“This partnership is not only tremendously significant in the continued growth of the NWSL, but representative of how far the league has come in four years and where it can go in the future,” said U.S. Soccer President Sunil Gulati.