For the first time in nearly 20 years, D.C. United will enter an MLS season with a new logo.
D.C. United revealed its brand new crest on Thursday evening to usher in the club’s first rebrand since the 1997 season and only the second since the club’s inception. The new logo, which was unveiled at a season ticker holder event, features a new shield, an updated word mark, an eagle and stars and stripes meant to represent the city of Washington D.C.
D.C. United Chief Operating Officer Tom Hunt went on to state that the new design, which was the result of two years of market research, “is more of a modern evolution than a revolution”.
According to the team, the new shield is based on the George Washington family crest, while the red and black stripes are meant to represent the flag of Washington D.C. The eagle, which has been a part of the club’s crest since its founding, is now seen facing to the right, signaling the idea of looking forward.
The logo reveal is meant to coincide with the club’s stadium plans, as D.C. United is expected to move into a new soccer-specific home in Buzzard Point in the coming years.
What do you think of the D.C. United logo? Any complaints? Where does it rank among the league’s best?
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