Professional soccer is officially coming to San Francisco.
The San Francisco Deltas announced on Tuesday that the club will begin play in the NASL in 2017. The club is backed by 15 investors from Silicon Valley and Brazil, including former North American CEO of Virgin Jonathan Peachey, Yahoo’s Bobby Jaros, and Josh McFarland, senior director of product at Twitter.
Joining the league’s front office staff is former LA Galaxy defender Todd Dunivant, who assumes the role of Director of Business Devevlopment and Soccer Operations.
An official announcement from the NASL is set to come on Thursday.
“Today is a great day for Bay Area soccer and sports fans alike,” Deltas CEO Brian Andrés Helmick said in a statement. “This game — soccer, fútbol, football — is one that unites us all, crossing all boundaries whether geographical, religious or socio-economic. Now fans of the world’s largest sport will have an opportunity to experience it played at the highest level right here in the heart of the City.”
The investment group, which was put together by Helmick, beat out several other groups looking to bring an NASL club to San Francisco.
As the team heads into its debut season in 2017, the Deltas will begin play at Kezar Stadium after the city’s Recreation and Parks committee unanimously approved a plan for the team to call the stadium home.
“What’s wonderful about Kezar is that there is so much history there,” Helmich told the San Francisco Gate. “It was the original home of the 49ers when they were just like us, a startup just getting going and trying to establish a fan base.
“We’re in the technology capital of the world,” said Helmick. “The things that we can do here, especially starting with a clean slate, in a city of early adopters — now we can do things differently. We can think about changing, not the purity of the game, but elevating the fan experience.”
The Deltas also announced on the club’s website that fans can start reserving season tickets.
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