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Report: Miami Vice under consideration for Beckham’s expansion MLS team name

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By DAN ITEL

When it became official that David Beckham would be bringing an MLS franchise to Miami, there was no shortage to the obligatory jokes about a certain 1980s South Beach-based TV show.

But Beckham’s new team wouldn’t actually be named Miami Vice. Right?

Well, not so fast. According to a report in the Palm Beach Post, Miami Vice is being floated as a legitimate name. Citing sources involved with Beckham’s ownership group, the report claims that the Vice, along with Miami Current and an undisclosed name tied to a corporate sponsor are among the names being considered.

At least they were the names used in a presentation to the City of Miami, Miami-Dade County and potential investors.

The Post also obtained images of a potential logo and kit that were used in the presentation. And true to a Don Johnson leisure suit, the logo features soft, pastel colors with the letters M and V forming a shield. The kit features an aqua shirt and dark gray shorts with pink stripes.

The formation of Beckham’s team was formerly announced in a Feb. 5 event in Miami. The surrounding details, including where the stadium will be built and what the club will be named, obviously will fuel the rumor mills in the coming months.

What do you think of this development? See Miami Vice being a legitimate name, or think it’s a bit too cheesy? What would you call the new Miami team?

Share your thoughts below.

Comments

  1. Nice. A joke name. Love it. The Mighty Ducks and Albuquerque Isotopes saved a seat at the table for this. The merchandise will experience monster sales for 5 minutes, with Becks loading the cash directly into a large bag with a dollar sign on it. He and Lebron will then tear off in a bright yellow Lambo never to return. It will be awesome.

    I could also get on board with “Miami 1972 Dolphins”, which would be pretty awesome particularly they go winless.

    Elian Gonzalez could probably be worked in here somehow to similarly mediocre comic effect.

    Or we can just cut to the chase and call it Chivas Miami.

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  2. Upon hearing this, MLS seized upon a marketing opportunity and created the Florida Rhyming Derby by forcing Orlando City SC to become the Orlando Mice.

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  3. What about Miami Pensioners. They could attract retired Miami residents and bring famous stars out of retirement that are collecting soccer pensions.

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  4. wow, horrible. they’ve gone all “gta” on mls. i’d go with any of the designs that Twosevenstreet put up. ANY of those are much better than MVice…..no, just no.

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    • might as well, I mean why hide the fact that thoughtful development of teams in Miami, Atlanta, and Orlando will, respectively, essentially lead to a colombian/brazilian team, a nigerian/west african team, and a british team. Atlanta Safari vs Miami Samba just about will sum it up for those fans who are new to the game.

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  5. How about the Miami “Launderers” for all the money laundering that’s done from Miami. If it generates bad publicity they could always claim everyone one on the team gets their clothes laundered.

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  6. I’m a Chivas USA supporter. We’ve got issues but Miami Vice?
    What about “Gatos”? That said, I like LA Law for the rebrand of team. LAPD badge for our new badge.

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  7. I think that somebody’s getting pranked.

    But, on the off chance it isn’t a prank, I think Miami Vice is far far better than calling the team something stupid like “Miami FC”, although, to be fair, at least in Miami, the “F” in FC could actually be reasonably interpretted to mean something relating to the game. Unlike everywhere else in the USA that uses “FC”.

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  8. Club Miami. What is Miami known for? Partying all night. Club Miami is simple and to the point. I like Miami International too, but “international” might sound too un-american or communist for a lot of people in that part of our country. Bay Harbor Butchers would be great…

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      • Club Miami does not sound like a good name. It sounds like its a disco club that attracts men of a certain persuasion. How about Miami Samba or Miami Barons or Miami Blue (speaking of local natural elements, Quakes should be Redwood Sporting Club)?

      • Club Miami is cheese but better cheese than Vice. I like Miami Blue.

        The quakes should be something silicon valley. SVFC?

    • I like Club Miami too.

      It’s really kind of tricky now for new teams trying to figure out their names. Anything with “S/FC”, “United”, or “City” gets blasted as too vanilla and/or euro-snobbish. The sorts of names normal for other US sports (e.g. animal names) are blasted as too childish or cheesy. Reverting back to old NASL names seems safe, but if you don’t have that history, then it’s tough.

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      • I appreciate the effort to connect with local culture. Revolution, Rapids, Union, Galaxy, etc have connections to the cities. The use of “Real” “Sporting” “FC:” “United” always came across to me as a desperate attempt at legitimacy.

        You might argue about Miami Vice being “culture” but it would certainly bring attention to the league.

      • Anything with City/United/FC is just plain boring.

        Who cares if they blast US sports names as cheesy ?
        The Sounders are our team, we can name it as we see fit…we voted, we love it.

    • Firstly, Miami has nothing in common (culturally, economically, even geographically) with the South, as people know it.

      Secondly, that little barb sounds like it comes from someone who has never spent much time in the South. Just as in the North, people in the cities are educated and relatively affluent. People in the rural areas really are no different from the ones you find in Upstate NY, central Pennsylvania, etc.

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  9. “the report claims that the Vice, along with Miami Current and an undisclosed name tied to a corporate sponsor are among the names being considered.”

    In other words, the team will be named after its corporate sponsor.

    But whatever, I don’t care what name they choose. This club will always be “Miami Spice.”

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  10. Miami Vice,…a LITTLE cheesy? OMG! How about the ‘Grand Canyon filled with Velveeta’ level of cheesy!!!

    With Beckham in mind,…how about the Miami Metrosexuals? How about the Miami Sarongs? How about the Miami Thongs,…could you imagine fan appreciation day on that one?

    How about the Miami South Beach Vibe? Miami Tony Montana’s?

    Or they could take a page out of Salt Lakes book,…Inter Rapid Miami Celtic AC.

    In all seriousness,…Miami Sharks probably works best.

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    • Did you really just throw out all of those joke names and then conclude (seriously) that the team should be names the Sharks?

      And there is no way they would be the Metrosexuals. They would be Miami Metropolitans, shortened to Metros. Or, they could just be the Metrostars. That would appeal to all of the New York and New Jersey natives who moved to Miami between 96 and 2006.

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      • Yes,….seriously. Hmmmmm,…Florida,…water,…Marlins,…no wait. Dolphins? No wait. Yes,…seriously. Tell you what,…why don’t you go down to Miami,…put a ham around your neck and swim out into the Atlantic,….

      • I got one, miami is known for its temprant weather yeah round right? How a out fair weather miami? It works in more ways than one.

  11. ok, given the presented alternatives, i vote for an undisclosed name tied to a corporate sponsor or even Miami An Undisclosed Name Tied to a Corporate Sponsor

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  12. Hey, I just thought of how MLS can be taken more seriously by the rest of the soccer world, and not seen as just some gussied-up, cartoonish retirement home for aging footballer playboys.

    Put a David Beckham-run team in Miami and call it “Miami Vice.” That’ll do the trick. If it doesn’t, stick them all in pastel-colored kits and have them play wearing sunglasses during night games.

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  13. I like it. It’s marketing. I bet that jersey sells like hotcakes. It’s why the Red Bulls should have kept their name METROS and had the Red Bull logo on their jersey as a sponsor. Then again, the Euros don’t know how to market in America.

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  14. That would be the best club name ever. I can already hear Jan Hammer blasting through the yet to be built stadium. Marketing genius.

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    • I can’t find any pictures now, but Ruud Gullit rocked some Crockett-and-Tubbs style a few times when he coached the Galaxy. I see him as the club’s first coach.

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  15. “…According to a report in the Palm Beach Post, Miami Vice is being floated as a legitimate name…”

    Depends what your definition of “legitimate” is.

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      • Hogatroge,

        Aggh! you be blowin’ my mind with this talk of homonyms.

        Of course “current” has multiple meanings. I never implied otherwise. I pointed out that when paired with a city’s name it sounds a whole lot more like a newspaper than a sports team. In other words, anyone considering the name “Miami Current” should be the one realizing that “the word ‘current’ has another meaning.”

        I will make the same observation should the new NYC club call itself “The New York Post” in honor of the many local wooden beams, or the Revolution choose to tip their hats to local mathematicians with the name “New England Times.”

      • The other ones you named are absolutely stupid, whereas Miami Current makes sense because the ocean is so deeply tied with Miami…

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