The new minimalist crest revealed by U.S. Soccer caused quite the discussion and debate on Monday.
The U.S. federation unveiled its new logo, replacing the one that has been in use since 1995.
“This design embodies the spirit of U.S. Soccer, but it also transcends our teams and the game. It’s uniquely and unmistakably American,” the federation said in a release on Monday.
The crest features 13 vertical stripes — seven red and six white — under “USA” in dark blue.
“Notably, the new identity no longer features stars or a ball. In soccer tradition, stars are placed above the logo to represent World Cup victories,” U.S. Soccer said in the release. “The (U.S. Women’s National Team’s) crest will prominently feature the three stars earned in 1991, 1999 and most recently, the historic 2015 victory.”
Most critics of the new logo argue it does not distinctly represent U.S. soccer teams because it is too generic. The minimalist design could serve to represent any U.S. team playing in an international competition, whether that be the U.S. basketball team or the U.S. hockey team.
However, those who do like the change feel the crest has adapted to the modern era of design. MLS similarly abandoned its old logo with a soccer ball from the 1990s a year ago, choosing a more sleek, minimalist design. U.S. Soccer has followed suit in removing the ball and stars, the latter of which the federation says it removed due to “soccer tradition.”
With all that in mind, SBI wants to know: what do you think of the new U.S. Soccer logo?
Cast your vote here, and feel free to share your thoughts on the new logo in the comments section below.