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Trademark filed for Detroit City SC by MLS expansion group

Detroit has thrown its name in the hat for a possible Major League Soccer expansion side in the coming years. Now, it appears they’ve selected their potential future name.

According to Crains Detroit, Tom Gores’ Palace Sports & Entertainment filed for federal trademark protection for “Detroit City Soccer Club” on July 6th. This move came nine months after registering more than a dozen website domain names linked to a possible opening of a team in MLS.

Gores, the owner of the Detroit Pistons, and Dan Gilbert, the founder and chairman of Quicken Loans Inc. and Rock Ventures LLC, are trying to get an MLS expansion team for downtown Detroit. Gilbert also is owner of the Cleveland Cavaliers in the NBA.

They have already proposed a $1 billion stadium, and mixed-use development on the site of the half-built Wayne County Consolidated Jail at I-375. Their original proposal was rejected by the city, but a revised version has yet to be evaluated in comparison to other bids for the site.

The existence of the domain names caused a stir with Detroit City Football Club, a semi-professional team who plays in front of 5,000 fans at Keyworth Stadium in Hamtramck.

“We are aware of some of the names being registered,” said Todd Kropp, a co-owner of DCFC. “Our focus has not changed. We remain committed to continuing to build DCFC as a sustainable organization and further solidifying our place as Detroit’s soccer team.”

Gores and Gilbert submitted their MLS expansion bid back on January 31st, and the league expects to award teams to two cities later this year, and another two in 2018.

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