After more than two decades with the old, U.S. Soccer has revealed the new.
U.S. Soccer announced its new crest on Monday, confirming a leak of it shared in August of 2015. The iconic shield design features seven red and six white stripes below “USA” in dark blue, and abandons the soccer ball and stars that have received criticism over the years.
The old crest had been representative of U.S. Soccer since 1995, with only slight modifications made to it.
Here are more pictures of U.S. Men’s National Team players revealing the new crest:
What do you think of the new U.S. Soccer crest? Do you like it? Prefer the old one?
Share your thoughts below.
Don’t sweat it people – Trump will make our crest great again
i wonder if the baseball team paid the same:
there’s a story here that i want to know.
Did they really rip off a little league baseball team? I mean ya it looks passable but did they buy it from them or just rip it off? That is too close to be a coincidence.. USSF needs to explain what is going on in these rebrand talks..
This logo leaked and was reported on by many August 5, 2015
Hendricks Baseball announce there new logo a week later on August 12,2015
They also first posted it to Facebook on August 12,. Today they changed there profile picture from that logo, pretty much right when US Soccer made the announcement.
Really it’s not a huge deal because it’s just a little league. However it appears they ripped off the leaked version.
no, USSF didn’t rip anything off. either they got ripped off by HAB or the design firm they hired did a side deal using the same crest. my guess is the former. which means the person who did it probably say the US leak, said to themselves there is no way USSF goes with that, and then tweaked it for HAB. unfortunately for them, USSF did go with it and now they will likely receive some emails today 🙂
Pretty good considering they did it all in ms paint without paying a graphic design intern.. Seriously not terrible, in time I will warm up to it .. Now please don’t make that black shirt with two different color sleeves a reality – anything else would be fine.
I like it quite a bit, but no logo design should ever cost over a million dollars. They must have started off without much of a clue. They could’ve said, “Alright, well most people loved the old centennial logo, but that’s in the public domain so anybody could make money from sticking that crest on stuff, and our bleeding hearts want to protect the consumers more than anything, right Nike? Okay, so let’s just take that cool logo and make it lighter, sleeker, more modern feeling, and replace those confusing stars at the top with US/USA/USSF. Sounds good . . . but we should probably go to Hawaii and marinate on it a for a couple weeks.”
they took our jerbs!/crest! exactly same as our baseball team
The US logo leaked August 5th last year, the baseball team announced there logo a week later.
still strange though. they are identical other than the color and acronym.
either way, the baseball team went “live” with it first.
Who went live with it first doesn’t matter. They copied the version that leaked.
of course it matters, this is trademarked stuff. personally, i don’t really care, it’s hilarious that this even happened. obviously HAB ripped off the leaked USSF image. so if anyone has to worry, it is HAB who is going to have to explain themselves. i just can’t believe USSF didn’t catch this back in 2015.
I replicated the bottom part with a fist full of red crayons.
You guys are all worked up about some BS. Who. The. ****. Cares. You know what Italy’s crest is? three colored stripes. You know what makes it a crest? The fact that it has 4 stars on it for the World cups they won… and guess what that is an awesome crest. Brazil is just cfb on some wierd looking shield thing. Know what makes that an awesome crest? 5 stars on top. Frankly, the US could go to the World cups in some underarmour T-shirts until they win one…
Although, I will give you that the Frenchies have a chicken on theirs… which does kind of epitomize their whole culture….
I do agree that the creast with the USWNT’s 3 stars looks much better.
Gotta say, hate it.
An improvement over the AYSO soccer ball crest, which was truly awful.
I would have preferred the Centennial crest, but this crest has a funky USA 1960s winter Olympics vibe to it…makes it strangely appealing.
What’s wrong with soccer ball my friend? The new logo is terrible.
It is boring and plain. Could have got that one from a HS Art class
Nigel,…can you clarify,…the actual logo is boring and plain or do you think the concept of the bald eagle and a soccer ball is boring and plain?
I recommend everyone check out the cover page from the July 1, 2014 New York Post http://nypost.com/cover/covers-for-july-1-2014/. This was the day of the USA v. Belgium match in Brazil. This image sums up my vision of a USA crest/logo. It is incredible to me that the Post,…NOT a soccer paper (!) can convey this,…but the USSF with all the time in the world to figure this out with the help of branding consultants (!!!) cannot get it.
Beauty is in the eye of the beholder because I think that NY Post image on a crest is cheesy and disgusting. That is the thing…you will NEVER please everybody. This new emblem is throwback to the emblem from the 50’s….I kinda like it.
How about these:
(at bottom of the page): http://forums.bigsoccer.com/threads/new-usa-logo-before-2014-wc-petition.1934946/page-2
An eagle grasping a soccer ball in its talons is “cheesy and disgusting.” I get the ‘beauty is in the eye of the beholder’ argument,…and MAYBE (thought it is a stretch) could understand cheesy,…but disgusting? How is a bald eagle grasping a soccer ball disgusting?
disgusting might have been strong in retrospect, but it is downright cheesy
I like a number of the logos shown on the websites you posted. For me, they capture the essence of what our our logo could be rather than the generic USA and stripes logo we’re going with.
It seems nearly everyone agrees this update we have is better than our old one but it leaves much to be desired in comparison to the centennial crest.
Regardless, we’ll all still cheer on our beloved US of A and hope we can show our classic American style of soccer, never give up and keep on believing!
It’s a awful logo.I hate it.I’m done with US soccer for good.
Really boring. Would have loved to see an eagle in the crest.
I don’t hate it. Probably wouldn’t have hurt to work in a “Soccer Federation” or something like that in there.
It’s good to know US Soccer hired the same artist who made Dollar General’s logo to design the new crest.
Go on a solid sustained amount of time of winning, take home some hardware wearing this, make a run into the semis with some hard fought victories over traditional powers……… the crest will look better and better…. maybe even become beloved. Tradition is not made by think tanks, marketing execs, on a drawing paid it is made on the field and based on fond memories it is hard earned over time.
better than the other one, but still feel this is a missed opportunity. incorporating something like an eagle, as mentioned above, could have been a great idea. looks like they took the easy way out and tried to make it similar to the centennial crest. unfortunately it falls short. but again, improvement from the cheesy logo that we had before.
USSF paid 7 figures for this, and were happy to tell people that! haha
I like it a lot better than the old cartoony one, but I don’t love it; not yet anyway. I’ve been holding off on buying new gear since the story was leaked that they’re updating the crest because I didn’t want to get stuck with a bunch of stuff with the old crest which I’ve always disliked. So now I’m going to go out and splurge in the team store. I guess that’s part of the strategy of the crest swap, get people to buy the new gear.
I am outraged that the crest doesn’t feature bombs bursting in air, but then I just like to bitch.
I think it’s a giant improvement. But surprise, the internet is upset.
Agreed,…it is an improvement,…but it could have been much better.
It is baffling to me that U.S. Soccer has not included the symbol of our nation,…the bald eagle in the logo/crest. Incredible.
I agree, and doing so could have been one of many ways to make this a “soccer” crest rather than a generic badge. You could also say the lack of any stars is odd considering the flag is not merely stripes. You can draw inspiration from Atletico Madrid, or Germany, or Paraguay, or many other crests that use elements we could have used and have some soccer aura about them.
I wanted an eagle as well. This crest is boring
This could be the crest for the US bobsled team. Or ski team. Or really anything. Maybe that’s the point.
Yore right. It is very generic. You would think that they could come up with something soccer specific? The USSF Logo always cracks me up. Should be “One Federation, no idea’s”
i’m assuming there’s a good reason why they couldn’t just use the ‘centennial’ crest. thought it was pretty much perfect.
They don’t have the rights to it. It was essentially loaned to US Soccer for that year. I think US Rugby or Polo or something has the rights to it.
It’s my understanding that it couldn’t be trademarked.
The Centennial logo is public domain.
807 Elmwood Street
It’s too angular & I dont like the idea of removing the stars, especially now that MLS has the stars.
because stars are representative of how many world cups that country has won. you’ll start seeing the stars AND stripes once the us wins some world cups.
those are on top of the crests/arent elements in the crest, very different things
I understand the flying soccer ball was a bit cheesy, but in the US where we have so many different sports and all of our national type logos are red white and blue with some sort of stripes, I think it would’ve been nice to somehow include soccer in the logo. For me, it just looks a little generic and when seen outside of the context of soccer, people won’t really know what this is.
Couldn’t agree more. I wear USMNT gear around proudly in some ways to promote the sport. When an average person sees this on the street, he or she won’t know whether this is soccer, bobsled, gymnastic or just a $5 shirt bought on a flea market without any meaning.
Exactly! I wear US gear almost everyday to promote the team/sport and it often leads to conversation about the team. People are now going to have no idea what sport this is from.
Better than the old one, but why not just use that kick ass centennial one from a few years ago?
In three words: “Will Not Buy.”
A few years ago the Dollar Store was selling shirts trying to cash in on the 2010 World Cup, it featured generic crests for the major teams (and oddly enough a country like China which wasn’t in the world cup) and the one they made for the USA was ten times better than this one.
This one looks like a Dollar Store version for the Olympic Basketball team.
I will never own anything with this on it, and I can’t wait for the powers to be at Soccer Headquarters to whine about how they don’t understand why nobody thinks America has any soccer traditions.
I agree. The centennial crest is much more of a statement. Overall the centennial crest is just bold.
What a ****** crest.Why change for worst logo.Bunch of idiots.
+1 on the centennial crest
I agree, but there was a licensing issue with the centennial crest. This is an improvement. I’ll take it.